In this blog, we will be discussing the relationship between cyber security and employees’ loyalty. We will specifically talk about what employees’ loyalty means, how to reach it and what it is in terms of cyber security. We will be referring to employees’ brand identity as loyalty. In our previous blogs, we have already mentioned the relation between cyber security, trust, and engagement which become a core of cyber loyalty in the organisation.
“It takes 20 years to build a reputation and a few minutes of cyber-incident to ruin it.” – Stephane Nappo.
What is Loyalty?
Employee’s Brand Identity is the voice of the organisation. It includes strong decision-making, effective error detection, and job commitment. It is important to mention that it is built with a button-up communication approach.
What is the value of Loyalty?
The value of employee brand identity is in the vision of organisational improvement. It is only possible in an environment where employees can learn from their mistakes, feel engaged and included, and have a sense of trust in their organisation.
“Companies like to believe in the illusion of cyber security where you put things in a way to stop people attacking the system, but then you get down to the fact that to understand the human is the most complicated element you could engage with.”
Implementing the focus on the human factor in a company’s cyber security strategy can successfully lead to employee loyalty. A high level of employees’ brand alignment or loyalty occurs when company values are explained and related to the employee. Thus, communication becomes a meaning-building tool to reach organisational loyalty. It becomes a vital tool to sustain cyber security in the organisation and for employees to express their needs and find support.
What is cyber Loyalty?
Nearly a third of all data breaches in the organisation came from an internal cause, and 90% of them were preventable. Thus, 87% of businesses expect to boost spending on cyber security in the next three years. Investing in cyber security awareness and technical solutions will increase. Thus, the development of human capital in organisation cyber security will grow.
Growing cyber threats will not be prevented by only technical solutions but require a strong human factor prepared for cyber security breach attempts. Thus, cyber security is a continuous development of the organisation including employees’ practices to sustain that development. Such a flexible approach requires flat communication in the organisation. Listening, identifying employees’ needs, and supporting them contribute to organisational cyber security.