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Don’t trust your click rate

Don’t trust your click rate

by Adam
March 24, 2022

Cyber attacks and cybercrime have become cost-effective ways for hackers to get access to secure information. One of the most important parts of an organisation for a hacker to win over is the employee. 

In 2020 due to a global pandemic, economic instability, and remote working cybercriminals increased cyber-attacks up to 85%. In different organisations and businesses, employees at any size of a company are phishing targets that cost companies billions annually.

Photo by Vanja Matijevic on Unsplash

What is Phishing?

Click-through rate (CTR) is a digital marketing metric that measures how many people click through the email they receive. The goal for the Click-through rate (CTR) tracking is to indicate the engagement level, the relevance of the content, and the receivers’ behaviour.

Employee Trust against Click-through rate (CTR)

Should the company base its anti-cyber-attacks analytics only on the phishing click-through rate or shouldn’t it?

When receiving a high-profile cyber-attack an employee might feel the need to click on the received email or click on it accidentally. Hackers often base their attacks on exploiting a human vulnerability in addition to technical conditions such as age, gender, user stress, and other attributes. Our brain reduces the cognitive load by following the automating actions. To be always ‘alert’ to receive a potential ‘cyber attacking’ email threatens human health and increases the stress level. These measurements are affecting click-through rate and not measuring behaviour and how it affects cybersecurity. In addition to traditional cyberattacks, new phishing types are added.

Phishing simulation is the engaging, behaviour-shaping, and measuring tool companies use to educate their employees and raise awareness about cybersecurity. Many of them are focusing on reducing click-through rate, though. The purpose of phishing simulation is to train users to recognize hackers’ tactics and techniques. The more challenging the simulation is, the higher the click rate is. In the best-case scenario, phishing should be randomised by time, day, template, and difficulty to obtain the best possible performance results.

As the phishing industry continues to evolve, so are the tactics and techniques used by attackers to trick users into opening malicious email attachments and visiting fake login pages. We have put together a list of the top three phishing simulation tips to help you and your users defend against these attacks.

How companies can also increase cybersecurity is by:

  • Analysing the employees’ security hygiene as tracking users’ software, browsers, and anti-virus updates
  • Tracking blocked, unauthorised or uncategorized websites, or downloading anomalous plug-ins
  • Tracking the employees’ knowledge of password management, data loss, and data leak prevention.

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